KeyElementsofMarketing

Key Elements of Marketing

MUSEUM*OF*MARKETING
 

Marketing, as traditionally defined, is a functional concept focused on selling and promotion. However, as articulated in the 2003 preface of Rethinking Marketing: Sustainable Market-ing in Asia by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Lui, "market-ing" is a strategic business concept. It emphasizes dynamic interaction with an ever-changing market, ensuring organizations adapt and thrive.

Discover a groundbreaking fusion of Asian innovation and global marketing strategies inspired by Philip Kotler and Hermawan Kartajaya. The Key Elements of Marketing offers insights to transform how businesses engage with their environments, competitors, and customers.

Asia’s unique cultural and business philosophies are reshaping global marketing. This cluster book highlights strategies that blend regional wisdom with universal application, driving impactful change worldwide.

Key Frameworks

  • 5 Drivers of Change:Explore forces shaping industry evolution, from technology to market dynamics.
  • 4C-Diamonds Model: Analyze business environments through:
    1. Change: Adapting to external shifts
    2. Competitors: Mapping market players
    3. Customers: Understanding target customers
    4. Company: Assessing internal readiness
  • 9 Core Elements of Marketing: Align Strategy, Tactics, and Value to craft effective marketing architectures.
  • Positioning, Differentiation, and Branding (PDB): Build a compelling brand identity through strategic positioning and differentiation.

Ignite Your Curiosity

Experience these transformative concepts through interactive exhibits and real-world applications. Let the Key Elements of Marketing inspire your journey into innovative thinking and strategic possibilities.

 

HighlightBooks

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Key Elements of Marketing⚬

Key Elements of Marketing⚬

Key Elements of Marketing⚬

Key Elements of Marketing⚬

KeyElementsofMarketingbyHermawanKartajaya

Inthisvideo,theFounderandChairofMCorp,HermawanKartajayaexplainsMCorpveryowndefinitionofmarketing,whichisdubbedmarket-ing,andtheKeyElementsofMarketing,whichcontainsseveralmarketingframeworksthatareinstrumentalinwinningthecompetitionintheever-changingmarket.

 

5 Driver + 4C Diamond

To understand the changes occurring in the business environment, we need to identify the five drivers of change that serve as key factors behind these transformations. These factors, as used by Philip Kotler and Hermawan Kartajaya, help in understanding the interconnection between various elements, analyzing business prospects, and formulating future marketing strategies.

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9 Core Elements of Marketing

The Framework of 9 Core Elements of Marketing consists of nine interrelated elements that work together to create a holistic and effective marketing strategy. These nine elements are grouped within the STV Triangle, which comprises three main aspects of marketing: Strategy (Mind-Share), Tactic (Market-Share), and Value (Heart-Share). Each of these aspects focuses on managing three key components: customers, products, and brands.

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