TechMarketing

Tech Marketing

MUSEUM*OF*MARKETING
 

Discover how technology and human connection converge in the Tech Marketing exhibition. Coauthored by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, this globally acclaimed cluster explores how businesses can thrive in an ever-changing market by integrating innovation with humanity.

Tech Marketing evolves marketing practices to address dynamic global landscapes. From values-driven Marketing 3.0 to today’s tech-centric approaches like Marketing 6.0, it highlights the balance of innovation and human spirit.

Key Concepts

  • Marketing 3.0: From Products to Customers to the Human SpiritMarketing shifts from product and customer focus to addressing human values, emphasizing purpose and emotional connection.
  • Marketing 4.0: Moving from Traditional to DigitalDigital technology reshapes the customer journey into the 5A model: Aware, Appeal, Ask, Act, and Advocate—making it more social, connected, and nonlinear.
  • Marketing 5.0: Technology for HumanityMarketing becomes more personalized and predictive through data, AI, and automation—using tech to enhance, not replace, the human touch.
  • Marketing 6.0: The Future is ImmersiveMarketing fully engages the senses by merging physical and virtual worlds, creating immersive, seamless brand experiences.

Experience the Future

Explore interactive displays and installations that demonstrate how technology and humanity shape marketing. Be inspired to rethink strategies in a technology-centric era and envision its future possibilities.

 

HighlightBooks

Image for Marketing 3.0
Image for Marketing 4.0
Image for Marketing 5.0
Image for Marketing 6.0

Tech Marketing⚬

Tech Marketing⚬

Tech Marketing⚬

Tech Marketing⚬

TechMarketingbyHermawanKartajaya&IwanSetiawan

FromthefundamentalsofMarketingwithhumanspirit,toimmersivemarketing,theFounderandChairofMCorp,HermawanKartajayaexplainstheTechMarketingbookseriesalongsideIwanSetiawan,CEOofMarkPlusIncandMarketeers.

 

Evolusi Marketing

Marketing is never static. It grows, shifts, and adapts, reflecting changes in people, technology, and the world around us. Each era marks a fundamental shift in how brands connect with customers and how value is perceived. Here is a look at how marketing has evolved across six defining stages.

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5A Customer Journey

Understand the customer journey in the digital era—Aware, Appeal, Ask, Act, and Advocate—which blends human and machine interactions seamlessly.

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Building Blocks of Marketing

From the fundamentals of Marketing with human spirit, to immersive marketing, the Founder and Chair of MCorp, Hermawan Kartajaya explains the Tech Marketing book series alongside Iwan Setiawan, CEO of MarkPlus Inc and Marketeers.

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